TikTok Best Practices and Benchmarks for Talent Creators



TikTok is the fastest growing social media platform in the world, with users worldwide grown by 165.4% in just a 5-month period since the beginning of 2020.

With almost 400 Million active users worldwide, the Chinese originated social media platform is making big gains to compete with the giant platforms of Facebook, Instagram, and YouTube.

During the pandemic, many celebrity influencers and luxury brands joined the platform to reach new audiences in a fresh and more engaging way.

This report helps to provide more context as influencers and brands are successfully using TikTok and outline key best practices.